Email Promotions

The strength of our brands have allowed us to develop the concept of listener clubs. Through these clubs we have a personalised relationship with our loyal listeners and users and means we can regularly communicate with them.

Collectively, we have 1.5 million members in the listener clubs across 19 stations and 5 core brands.

There are two ways in which we communicate with the listener clubs to benefit your brand or client.

Monthly newsletters

The monthly newsletters contain a number of ‘pods’ highlighting station events, features and activities. Pods are also available for clients where teaser copy and an image can click through to a dedicated dual-branded feature page on the station’s website, where the offer or promotion is explained in more detail. It also gives clients an opportunity for data capture.

Solus newsletter

This offers advertisers a dedicated, stand-alone newsletter  to increase the prominence and impact of the brand message.  A solus email can be dispatched at a requested date to co-incide with a client’s campaign.

To support campaign targeting,  the listeners can be filtered and the solus sent to those that are at a relevant lifestage, appropriate gender or location.