• Global co-publishes Paloma Faith’s current single ‘Upside Down’ as featured on the Sony Cybershot advert
  • 95.8 Capital FM announces bigger, better Summertime Ball
  • Global Radio Receives 20 Sony Award Nominations
  • 'Empire State of Mind' by Jay Z feat. Alicia Keys, co-written and produced by Shux enjoyed a 4 week run at number 1 on the Billboard Top 100 chart...
  • Commercial Radio and the BBC unveil new online radio player, offering the output of every licensed UK radio station and allowing users to search content by subject, musical style, or even song title!
  • Heart 106.2’s Jamie & Harriet back at number 2 commercial breakfast show in London!
  • Johnny & Lisa are still London’s favourite commercial breakfast show with over 1 million listeners!
  • 95.8 Capital FM has seen its market share jump to 6%
  • Current Diet Coke ad uses Global Publishing song 'Fascination' on current UK TV ad campaign
  • Global Publishing have signed Chipmunk 'Oopsy Daisy' hit writer Talay Riley
  • Global Publishing artist Tommy Sparks scores with 'She's Got Me Dancing' on new worldwide Apple iTouch ad campaign.
  • Global Publishing hit-maker Shux co-wrote and produced Jay Z single 'Empire State of Mind'
  • Global Radio boasts the number 1, 2 and 3 commercial radio brands in the UK, with Heart, Classic FM and Galaxy respectively.
  • Classic FM maintains its impressive ABC1 profile with 71% of its audience in this group!
  • Global's Publishing & Talent divisions are responsible for the sale of over 7 million albums
  • The Gold network, playing the biggest hits of all time, keeps more than 1.1 million listeners rockin'!
  • The Galaxy & Choice network reaches more than 3.9m people every week across the major cities of the UK!

Ford Galaxy of Stories

Ford Galaxy Overlay Creatives

The challenge

Ford came to us with the following objectives for it's 2007 Ford Galaxy campaign:

  • Present the car as an ideal family vehicle
  • Build a deeper relationship with families
  • Make Ford Galaxy 1st choice for MPVs

 

The solution

The Ford Galaxy of Stories - Classic FM produced a series of 20 favourite Hans Christian  Andersen stories, voiced by famous celebrities including Richard E Grant and Joanna Lumley.

Linking with the Times and Sunday Times, the stories were reviewed on a weekly basis and were available on Classic FM, the Times and Ford websites.  We also produced podcasts that were available as downloads on iTunes.

Each week a new rich media creative would appear on Classic FM's home page and when clicked, transported users to a Ford-branded advertorial page to listen or download the content.

Ford Galaxy further promoted this sponsorship through the Classic FM database via newsletters and solus newsletters, also incorporating various competitions which proved to be very popular.

Ford Galaxy on Classic FM

To ensure consistency across Classic FM, Ford Galaxy sponsored the Listen Live player with an audio message telling our users what story to expect next week.

All the elements of the campaign were created in house - from the rich media, standard formats, advertorial design and the editorial content for the stories.

 

The result

These stories were not only brought to life on air, we also gave content to other media to ensure maximum amplification of the concept.
The results achieved vs the client’s objectives were excellent:

  • Objective: Present the car as an ideal family vehicle - Result: 3 in 4 recallers gave Ford a 7+ (out of 10) score for family friendliness.
  • Objective: Build a deeper relationship with families - Result: A third of those who listened to the programme listened with their children.
  • Objective:  Make Ford Galaxy 1st choice for MPVs - Result: listeners were twice as likely to associate Ford with MPV’s than non listeners.

The figures were great too: The podcast achieved 189,877 downloads making it No. 1 in the family and kids iTunes chart,  which ultimately led to an amazing 32% sales increase.

 

Ford Galaxy on iTunes

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