• The new Capital Network reaches over 7 million listeners each week
  • Commercial Radio and the BBC unveil new online radio player, offering the output of every licensed UK radio station and allowing users to search content by subject, musical style, or even song title!
  • Global Publishing writers LMFAO are in the UK Top 10 songwriters of 2011
  • Classic FM maintains its impressive ABC1 profile with 71% of its audience in this group!
  • Global's Publishing & Talent divisions are responsible for the sale of over 15 million albums worldwide
  • The Gold network, playing the biggest hits of all time, keeps more than 1.5 million listeners rockin'!

95.8 Capital FM

 

The brand

Capital

January the 4th saw the launch of the new Capital Network. The new hit music network rolled out across the UK and its coverage leapt from 2.1 million to 6.3 million listeners nationwide.*

 

The launch has been supported by an above-the line marketing campaign with regional promotions in all the new Capital regions.

 

The New Capital Network provides mainstream entertainment in a fast paced and energetic format to a mass young market. Capital talks to the NOW generation. www.capitalfm.com is also a source of up to date music and showbiz news for this broad young audience.

Capital’s new Network led by London’s 95.8 Capital FM - covers key areas around the UK;

1. www.capitalfm.com /London

2. www.capitalfm.com /Scotland

3. www.capitalfm.com/ NorthEast

4. www.capitalfm.com /Yorkshire

5. www.capitalfm.com /Manchester

6. www.capitalfm.com /EastMidlands

7. www.capitalfm.com /Birmingham

8. www.capitalfm.com /SouthWales

9. www.capitalfm.com /SouthCoast


The User

Capital’s target audience of 15-34 year olds are big fans of popular music, they are media savvy and are on trend. Capital gives them social currency which they use to fit in with their friends. They live on their mobile phone and life is just a text, tweet or status update away.

 

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