Classic FM

The brand

Classic FM is the UK’s biggest commercial radio station providing audiences with a tranquil, calm space where they can relax and unwind. Classic FM plays familiar music alongside less known pieces, all chosen to uplift, soothe and stir the emotions: the perfect antidote to life in the 21st century!

Classic FM’s bright and talented presenters include Myleene Klass, Laurence Llewelyn-Bowen, Alex James and Simon Bates.

Classic FM is a truly multi-platform brand. Alongside the radio station, Classic FM operates a successful record label, a magazine, a publishing arm, a live concert division and an interactive website.
Classic FM can be heard on 100-102 FM throughout the UK, on Digital Radio, digital TV and online.

The website

classicfm.com is the UK’s definitive website for classical music.

The website is the key tool to ensuring users get to experience their favourite classical music, and includes full details of all the Classic FM programmes and presenters, an extensive searchable playlist, a Music Learning area, concert and events guide, competitions, composer and artist biographies, as well as classical music features and news.

Classic FM’s aim is to encourage new audiences to experience the emotional and functional benefits of classical music. This revolution allows advertisers to use Classic FM as a talking broadsheet targeting 30+ AB/ABC1 and gives access to the sought-after BBC audience. Classic FM’s online, magazine, events, TV and CD brand extensions allow advertisers to create fully integrated media solutions.

The user

Classic FM’s youthful approach to music encourages new audiences to experience and enjoy the brand. The users are community focused and lifestyle conscious. They are aged 30+, AB/ABC1 and are at a stage in their lives where they have time to enjoy themselves with a high level of disposable income. They are part of the internet’s biggest growth demographic - ‘silver surfers’.  68% do not listen to any other commercial radio station online.