The Heart Network

HEART

The brand

Heart, the UK's biggest commercial radio brand.
Heart is the number one station for the prestigious 25 – 44 year old female audience. First launched in 1994 it quickly became the number 1 station in London and West Midlands.

In 2009 Heart became the UK’s largest commercial radio network and now has 17 stations across the UK.

With ‘More Music Variety’ at its core, Heart plays the best variety of music with witty banter and celebrity guests. In London, over 1 million listeners start their day with a bit of Jamie (Theakston) and Harriet (Scott) in the morning; jam-packed and star-studded, only true A-listers make it onto their show. And Jamie and Harriet aren't alone. Each Heart station across the UK has its own local breakfast show of the highest standard. But that’s just the start: the Heart schedule is crammed full of great presenters such as Toby Anstis, Jason Donovan and Emma Bunton.

The website

The Heart website tells you who’s on-air, what song’s playing next and there’s also blogs from the presenters, exclusive competitions, music news and the chance to listen back to the latest showbiz interviews.

The website also reflects the lifestyle of the Heart listener with plenty of information about events in the local area, regular offers and discounts, local news and the chance to flick through photos taken by the Heart Angels.

The user

Heart.co.uk’s core users are female biased, fashion conscious, fun and family orientated.  They are ABC1 and aged between 25 – 44yrs.  Despite juggling their various roles as wives, husbands, parents and professionals; they still make time for themselves and are determined to squeeze the most out of life. They are very social people who enjoy shopping, going out and spending time with their friends and family.  The audience use Heart.co.uk as a first point of reference for tips and ideas for how to get the best out of life.