LBC

LBC

The website

• LBC.co.uk provides listeners with an additional dose of the 24-hour talk station.

• 

• LBC.co.uk is honest, moving, edgy, thought-provoking and always topical. Rich online content focuses on the political landscape and how our country is changing as well as lifestyle topics such as food, travel, business and property.
• LBC.co.uk supports the Sunday supplement shows such as Simon Calder’s Travel Clinic, the Food and Drink’s show live from Gino D'Acampo’s kitchen, all Business and Property news and tips as well as answering questions on a wide range of technology and gadget problems
• Listeners can read daily blogs from the presenters and find out what is going on in London that evening, as well as listen live and find out what topics are currently being discussed.

Other features and engaging content include:

·         Competitions, Events listings, News, showbiz, sports, weather and travel

• On average 150,000 LBC podcasts are downloaded per month and 5,000+ users pay to subscribe to full show on-demand service

The Users

• LBC.co.uk is aimed at 30-54 upmarket, mature, intelligent consumers who are at a stage in their life where they are interested in more than just music.
• LBC users are opinion seekers and opinion formers. They want to get the story behind the story to ensure they are better informed than the next man.
• 63% of the audience are ABC1