LBC

The brand

LBC 97.3 – London’s Biggest Conversation
LBC 97.3FM  is London’s Biggest Conversation and challenges many of the pre conceptions people have of talk radio by being fun, interesting and engaging.
If it’s important to London, LBC 97.3 will be talking about it. LBC 97.3 boasts some of the greatest communicators on UK radio, including the award-winning Nick Ferrari, Ken Livingstone, James O’Brien, Clive Bull, Andrew Pierce, James Whale and Simon Calder.

The website

LBC.co.uk provides listeners with an additional dose of the 24-hour talk station.
 
Listeners can read daily blogs from the presenters and find out what is going on in London that evening, as well as listen live and find out what topics are currently being discussed. And thanks to LBC Podcasts, subscribers can download every LBC show in full and listen again whenever they want.
 
The LBC website also supports the shows from the Sunday Supplement - a series of lifestyle shows on Sunday afternoon. Catch up on in-depth destination guides for the Destination of the Week in Simon Calder's Travel Show or find out more about the top eateries in London for Tom Parker Bowles' Food and Drink Show.

Other features and engaging content include:

• Competitions and Events & Tickets Pages with prize opportunities and events listings
• News, showbiz, sports, weather and travel

The user

LBC.co.uk users are upmarket, mature and intelligent consumers, aged between 30-54 and 62% male.