XFM

The brand

Xfm is the UK’s pioneering alternative music station, bringing the newest sounds to an audience of enthusiastic and loyal listeners for over ten years.

This highly respected brand is responsible for discovering and supporting new talent:  Coldplay had their first airplay on Xfm in 1999 and Hard-Fi in 2005.

Xfm broadcasts in London and Manchester on analogue and across the country through Digital Radio, Sky Digital, Homechoice, Virgin Media and online at xfm.co.uk.

This newly created network has seen the Xfm brand grow stronger and more focused in its two key cities and continue the position as the UK's most welcoming and dedicated champion of credible and new music, which is of course great news for the consumer and advertiser alike.

The website

As the official website, xfm.co.uk is a respected and useful lifestyle reference point - a one-stop shop for music news, downloads, competitions, exclusives and is the online home of Xfm's extensive archive of sessions and live recordings.

xfm.co.uk also has a handy events calendar, allowing Xfm listeners and users to plan their lives around the kind of music Xfm loves; plus an extensive Artists Database which has all the info you'll ever need about an act at your fingertips.

The user

Xfm users are cut from the same cloth as its DJs: young, articulate, enthusiastic, opinion-forming and above all music-loving individuals, with high levels of disposable income and social influence.

Users are predominantly male, ABC1 and form part of that elusive 18-24-year-old market.