Global Content and Podcasts

Global Content and Podcasts are the largest producers of commercial podcasts in the UK.

We deliver podcasts to clients on a local and national level, creating unique compelling content to target and engage large and niche audiences. 

Podcasts are media content delivered direct to consumers - a group of subscribers interested in a particular subject.  Podcasts are free to download and are either audio or video files (vodcasts).  Their popularity has seen massive growth over the last few years  amongst owners of iPods and MP3 players.  Podcasts provide ‘sticky’ content to engage online audiences and can be a vital part when creating a truly multiplatform campaign.

To promote podcasts we utilise various methods including on-air radio campaigns, online at client and radio station websites, via MP3 sites and of course via iTunes. Being able to target a specific group of subscribers allows consumers to be super-served and commercial messages to be delivered to a niche audience.
 
This is just one of the ways we deliver cross-platform solutions to our clients.