Rich media and Billboard guidelines

Creative type: Rich Media

PLEASE ENSURE ALL EXPANDABLE MEDIA IS CLICK TO EXPAND

Skins/Gutter Ads

Accepted on:

All Global Radio sites

Technical specs

• Creative size -(Capital, Heart and Classic content width 980 pixels)
• Load file size for jpgs - <100 kb
• Must fade to site colour at bottom of ad

Please allow 2-3 days for testing of these creatives.

Player video overlay pre-roll

The video overlay will on top of the player and play a short video clip to users. It will have a fully designed background which can be fully integrated into the sponsorship.

For this we will need all assets delivered at least 7-10 working days
•    High-res logo
•    Colour palette
•    Fonts
•    Any other images relating to the campaign - must be high-res

A Sponsorship includes:
A background image with client branding and message [360x518, 40kb] be aware a message appears at the top which requires a safe zone of 40px
A video (less than 30 seconds) playing with audio [minimum 320px wide]

The ad is always required by Global Radio to have a 'close button'

Player animated overlay

The animated overlay will on top of the player and play a short animation. It will have a fully designed background which can be fully integrated into the sponsorship.

For this we will need all assets delivered at least 7-10 working days. We will need:
•    High-res logo
•    Colour palette
•    Fonts
•    Any other images relating to the campaign - must be high-res

A Sponsorship includes:
A background image with client branding and message [360x518, 40kb] be aware a message appears at the top which requires a safe zone of 40px

Billboards (Mastheads)

Must be supplied in .swf or .gif format or a 3rd party tag

Accepted on:

Heart Network, Capital Radio, Classic FM

All Mastheads must be collapsible via a close button in the top right hand corner of the ad.

They must collapse to close or collapse to a 'mini-ad' with the dimensions: 980x40

Creative size: 980x250   (we also accept the Standard You Tube dimensions of 970x250)
Please note that all creative is subject to editorial approval. To ensure a campaign starts on schedule we require standard creative delivered by email at least 2 working days before the campaign start date.
 
All rich media creatives must be received 3 working days before a campaign begins, be click to expand and have user initiated sound
 
Technical specs

• Creative size - 980 pixels by 250 pixels
• Expandable size - 980 pixels by 600 pixels (expanding down)
  
• Load file size for swf/gifs - <200 kb

Overlays

• If Global Radio build the overlay we will use Flashtalking to serve it at a small fee (roughly £600)

• We recommend that for all of your rich media ads (expandables, overlays etc) you use a 3rd party ad server such as Mediamind/Flashtalking to serve them.
• For the ease of use of our users please include a clearly visible close button at all times with all creative which expands or overlays content.
• The ad unit musn't block our logos or navigation bars until the ad has been interacted with.
• We also request that any audio used in display ads is only executed on user interaction therefore we require there to be a mute button. (This is to prevent interference with any audio streams.)
• We accept 3rd party ad tags from all major adservers. We will insert our '_ADCLICK_' click tracking into any third party ad tags we serve. This will not affect delivery of your campaign.
• 

Expandables

Expandable Skyscrapers -

Expandable size - 300 pixels by 600 pixels

Skyscrapers expand right apart from on ChoiceFM, Gold and LBC where they expand to the left

Expandable Leaderboards -

Expandable size - 728 pixels by 300 pixels (expanding down)

Expandable MPU -

Expandable Sizes - 300 pixels by 500 pixels or 400 pixels by 400 pixels

MPUs expand left or left and down