Rich media guidelines

Creative type: Expandable and Overlay creatives

PLEASE ENSURE ALL EXPANDABLE MEDIA IS CLICK TO EXPAND

Overlays:

• If Global Radio build the overlay we will use Flashtalking to serve it at a small fee (roughly £600)

• We recommend that for all of your rich media ads (expandables, overlays etc) you use a 3rd party ad server such as Eyeblaster to serve them.
• For the ease of use of our users please include a clearly visible close button at all times with all creative which expands or overlays content.
• The ad unit musn't block our logos or navigation bars until the ad has been interacted with.
• We also request that any audio used in display ads is only executed on user interaction therefore we require there to be a mute button. (This is to prevent interference with any audio streams.)
• We accept 3rd party ad tags from all major adservers. We will insert our '_ADCLICK_' click tracking into any third party ad tags we serve. This will not affect delivery of your campaign.

Expandables:

Expandable Skyscrapers -

Expandable size - 300 pixels by 600 pixels

Skyscrapers expand right apart from on Galaxy, ChoiceFM, Gold and LBC where they expand to the left

Expandable Leaderboards -

Expandable size - 728 pixels by 300 pixels (expanding down)

Expandable MPU -

Expandable Sizes - 300 pixels by 500 pixels or 400 pixels by 400 pixels

MPUs expand left or left and down

Skins and Page peels

Please allow 2-3 days for testing of these creatives.

Our preferred vendors are:

Flashtalking