- Global co-publishes Paloma Faith’s current single ‘Upside Down’ as featured on the Sony Cybershot advert
Sure for Women
The challenge
A cluttered anti-perspirant marketplace and the need to find some individuality without diluting practical product messages.
The solution
We built a bespoke ‘Sure For Women’ microsite with a "live for the moment" focus. Client messaging could then sit cohesively against on-target editorial content spanning four themes:
- healthy & beauty
- entertainment
- food & drink and
- travel
Content was kept fresh, by updating it fortnightly with new features, including a competition to win a ski trip.
The result
An engaging destination site, with compelling content and a clear call to action. The microsite received good page impressions and strong number of competition entries.
Check out the live site here.
