• The new Capital Network reaches over 7 million listeners each week
  • Commercial Radio and the BBC unveil new online radio player, offering the output of every licensed UK radio station and allowing users to search content by subject, musical style, or even song title!
  • Global Publishing writers LMFAO are in the UK Top 10 songwriters of 2011
  • Classic FM maintains its impressive ABC1 profile with 71% of its audience in this group!
  • Global's Publishing & Talent divisions are responsible for the sale of over 15 million albums worldwide
  • The Gold network, playing the biggest hits of all time, keeps more than 1.5 million listeners rockin'!

Sure for Women

  • Sure for Women

The challenge

A cluttered anti-perspirant marketplace and the need to find some individuality without diluting practical product messages.

The solution

We built a bespoke ‘Sure For Women’ microsite with a "live for the moment" focus. Client messaging could then sit cohesively against on-target editorial content spanning four themes:

 

  • healthy & beauty
  • entertainment
  • food & drink and
  • travel

Content was kept fresh, by updating it fortnightly with new features, including a competition to win a ski trip.

The result

An engaging destination site, with compelling content and a clear call to action. The microsite received good page impressions and strong number of competition entries.

Check out the live site here.

Sure for Women Microsite