- The new Capital Network reaches over 7 million listeners each week
Total Jobs
The challenge
Total jobs is a huge player in the recruitment market, however one of many. They wanted to be first for jobs.
Total jobs needed to create standout and signpost their site as ‘the’ destination for that perfect job.
The solution
To do this, we re-skinned the 42 One Network listen live tuners, plus Capital Radio, to reflect the Total Jobs look and feel.
This created a solus environment, and using an audio preload before the radio streams started to play, made them front of mind and first preference.
The result
Total jobs benefited from huge exposure with more than 3 million page impressions, MPU’s and audio streams over the campaign duration with a 1.04% click through rate