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Capital FM Network
New Launch
January the 3rd saw the launch of the new Capital FM Network. The new hit music network rolled out across the UK and its coverage leapt from 2.1 million to over 7 million listeners nationwide* - after 1 full year.
The launch has been supported by an above-the line marketing campaign with regional promotions in all the new Capital regions and a refreshed campaign which launched in the new year 2012.
The New Capital Network provides mainstream entertainment in a fast paced and energetic format to a mass young market. Capital talks to the NOW generation. www.capitalfm.com is also a source of up to date music and showbiz news for this broad young audience.
Coverage
Capital’s new Network led by London’s 95.8 Capital FM - broadcasts from key areas around the UK;
1. 95.8 Capital FM London
2. 105-106 Capital FM Scotland (Glasgow, Edinburgh)
3. 105-106 Capital FM North East (Newcastle Upon Tyne, Sunderland)
4. 105 Capital FM Yorkshire (Leeds, Bradford, Sheffield, Kingston Upon Hull)
5. 102 Capital FM Manchester
6. 96-106 Capital FM East Midlands (Derby, Leicester, Nottingham)
7. 102.2 Capital FM Birmingham
8. 97.4/103.2 Capital FM South Wales (Cardiff)
9. 103.2 Capital FM South Coast (Southampton, Portsmouth, Isle of Wight)
Audience
Capital’s target audience of 15-34 year olds are big fans of popular music, they are media savvy and are on trend. Capital gives them social currency which they use to fit in with their friends. They live on their mobile phone and life is just a text, tweet or status update away.
Capital’s audience love brands which they trust.
Environment
Where better to find the very best hit music, the hottest showbiz interviews, the latest places to go and 24 hour news to keep you in touch with all major cities around the UK.
All Capital’s stations retain locality in core shows such as Breakfast and Drive with the rest of the day and evenings shows broadcasting nationally.
London wakes up to the biggest commercial breakfast show every day, with over 1.3 million listeners tuning in every week, up 16% in reach and 28% in hours q on q.*
*Source: RAJAR Q4 2011
- primary red = FM & digital coverage
- light red = digital coverage
- dark red = FM only