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RAJAR - Red Dragon
Below are the latest RAJAR results for Global Radio station Red Dragon.
Now re-branded as 97.4/103.2 Capital FM South Wales
Adults 15+ (Q4 2010)
| RAJAR Period | Q4 2009 | Q3 2010 | Q4 2010 | QoQ | YoY |
|---|---|---|---|---|---|
| Reach (000s) | 305 | 321 | 340 | 19 | 35 |
| Reach (%) | 31 | 33 | 34 | 1 | 3 |
| Total Hours (000s) | 1978 | 2347 | 2372 | 25 | 394 |
| Av. Hours | 6.5 | 7.3 | 7.0 | -0.3 | 0.5 |
| Market Share (%) | 9.90 | 11.40 | 10.70 | -0.70 | 0.80 |
Audience Profile (Q4 2010)
% weekly reach v population