Classic FM

Classic FM: the UK’s biggest commercial radio station

Every week more than 5.3 million people tune in to Classic FM, the largest national commercial radio station in the UK.

Since Classic FM played its first piece of music on 7^th September 1992 its groundbreaking vision was to create not simply a radio station, but a powerful brand in its own right. The result is a multi award-winning, industry-leading radio brand offering a successful record label, magazine, publishing arm, live concerts and an interactive website, which simultaneously delight consumers and offer fully-integrated media solutions to advertisers.

Classic FM is celebrating it's 20th birthday this year - the national station will celebrate with activity throughout the year including Classic FM concerts in London and Cardiff.

Classic FM can be heard on 100-102 FM, online at classicfm.com, digital radio, Sky TV and Virgin TV.

Audience

The station’s consumers are similar to a quality broadsheet newspaper. Classic FM’s core audience is 40+ and it attracts a large upmarket audience in commercial radio, with 73% ABC1.

The station’s fresh approach to music encourages new audiences to experience and enjoy the brand. Listeners are community focused and lifestyle conscious. They are at a stage in their lives where they have time to indulge themselves.

Its reach should not be underestimated: three programmes on Classic FM have weekly audiences that are bigger than BBC Radio 3’s in its entirety.

Environment

Classic FM is passionate about making classical music accessible to the widest possible audience, without compromising the integrity of the works they play. Presenters are recognised for their knowledge and love of classical music as well as their ability to make the genre truly accessible.

Classic FM’s goal is to make classical music part of everyone's life, regardless of age or background. The station plays familiar classical music alongside less known pieces, all chosen to uplift, soothe, or inspire. Simply put, it’s the perfect antidote to life in the 21st century.

The Classic FM Morning Show with John Suchet is the largest national commercial radio show in the UK. Every presenter, such as Myleene Klass, Alex James, Nicholas Owen, Lawrence Llewlyn-Bowen and David Mellor, delivers engaging output that is welcoming, modern, intelligent and relevant.

Source RAJAR W4 2011

Commercial solutions
Classic FM prides itself on providing commercial solutions that match the station’s audience in its quality.

Its aim is to provide world-class commercial activity in all that it does, including:

•    Airtime
•    Sponsorships and promotions
•    Feature creation
•    Ad funded programming
•    Online
•    Classic FM Magazine
•    Classic FM events and concerts
•    Classic FM TV
•    Classic FM book publishing
•    Classic FM CDs