- Increased listeners liyalty for Heart Network as it records surge in hours
RAJAR - Classic FM
Below are the latest RAJAR results for Classic FM.
Adults 15+ (Q4 2011)
| RAJAR Period | Q4 2010 | Q3 2011 | Q4 2011 | QoQ | YoY |
|---|---|---|---|---|---|
| Reach (000s) | 5720 | 5388 | 5364 | -24 | -356 |
| Reach (%) | 11 | 10 | 10 | 0 | -1 |
| Total Hours (000s) | 40997 | 34135 | 36683 | 2548 | -4314 |
| Av. Hours | 7.2 | 6.3 | 6.8 | 0.5 | -0.4 |
| Market Share (%) | 3.90 | 3.20 | 3.60 | 0.40 | -0.30 |
Audience Profile (Q4 2011)
Audience Profile
% weekly reach v population