Galaxy & Choice

Coverage

The Galaxy network has recently expanded its coverage across the UK.

The Galaxy network includes:

• Galaxy Birmingham
• Galaxy Manchester
• Galaxy Yorkshire
• Galaxy North East
• Galaxy Scotland (XFM Scotland became Galaxy Scotland on 8th November 2008)
• Galaxy South Coast (Power FM became Galaxy South Coast on 22nd November 2008)
• Choice FM in London is also included as part of the Galaxy network

Audience

Galaxy attracts over 3.9 million listeners every week. Galaxy’s core audience is the 20-something adult who chooses to live life to the full, but never at the expense of their careers or mortgage payments. Important things in the life of a Galaxy listener are music, fashion, living life and getting on. The Galaxy listener recognises hard work equals achievement.

Environment

So what does Galaxy sound like? Galaxy consistently delivers the best and latest mainstream music and entertainment. The breakfast show presenters are down-to-earth and relatable. Throughout the rest of the day music is the most important thing to Galaxy listeners.

Galaxy is local at the times it’s most relevant to connect with its audience (Breakfast and Drive). It’s then national at other times to continue to deliver high quality output and brand consistency. This creates a clear and consistent brand proposition for advertisers.

Source: RAJAR Q1 2010, Galaxy UK TSA.