Heart

Heart: the UK's biggest commercial radio brand

First launched in the West Midlands in 1994, Heart arrived in London in 1995 and the East Midlands in 2005. The first half of 2009 was a momentous time for Heart as it has become the largest commercial radio network in the UK. On 4th September 2010, the Heart Network will consist of 18 stations.

The new Heart network is the largest commercial brand in the UK. It provides advertisers with a consistent, national brand which is locally delivered. The schedule contains networked shows with big names and local programming at key times of the day, ensuring that the brand has a local heart.

Audience

Heart's core audience are aged between 25-44. Heart listeners have a spark about them; despite juggling their various roles as wives, husbands, parents and professionals, they still make time for themselves and are determined to squeeze the most out of life. They are very social people who enjoy shopping, going out and spending time with their friends and family.

Environment

The playlist is driven by passion, playing songs from the 70s, 80s, 90s and 00s, alongside the best current songs. Presenters are warm, friendly, genuine and easy to relate to, broadcasting appropriate and relevant content that immediately connects with listeners’ lives.

Listeners choose Heart because they feel it fulfils their needs throughout the day. Heart is programmed to emotionally connect with its listeners, playing the right songs to get them up in the mornings, keep them going through the day and helping them to unwind in the evening.

With ‘More Music Variety’ at its core, Heart plays the best variety of music with witty banter and celebrity guests. In London, 798,000 listeners start their day with a bit of Jamie (Theakston) and Harriet (Scott) in the morning; jam-packed and star-studded, only true A-listers make it onto their show. And Jamie and Harriet aren't alone. Each Heart station across the UK has its own local breakfast show of the highest standard. But that’s just the start: the Heart schedule is crammed full of great presenters such as Toby Anstis, Jason Donovan and Emma Bunton, and acclaimed shows such as Heartbreakers and Club Classics.

Source: RAJAR Q1 2010, Heart London and Heart UK TSA, Adults 15+