LBC

Coverage

LBC 97.3 broadcasts in London on FM.

LBC is heard by 1,044,000 people.

Audience

LBC is aimed at upmarket, mature, intelligent consumers. LBC 97.3 has a core audience of 30+ adults (37% of LBC listeners are aged 35 – 54). It delivers one of London’s most loyal and unique commercial radio audiences.  They are ABC1s who are at a stage in their life where they are interested in more than just music. 

The LBC listener tunes in on average for 12.8 hours every week. In recent research, conducted by Sparkler, LBC listeners were seen as ‘highly sociable individuals’ with ‘lives full of conversation’. These really are the people to promulgate messages: 90% of those surveyed ‘regularly discussed the things they hear on LBC’. The power of the format is echoed in listeners’ frequent interaction – the station consistently records a very high number of phone calls, online visits and podcast download figures.

Environment

One word sums up LBC: ‘conversation’. LBC 97.3 fm is London’s Biggest Conversation – big personalities in relevant, entertaining and stirring conversation with London around the clock on the subjects which genuinely matter to London.

When things and times change, one thing remains – and indeed gets stronger: people’s desire for discussion. LBC is expert in this dialogue; a dialogue made up of interesting analysis, engaging debate and articulate opinion. In an uncertain age, it’s a conversation which has never been more relevant, or compelling.

Our range of diverse presenters features some of the greatest communicators in UK radio including Nick Ferrari, Speech Broadcaster of the Year at the Sony Radio Academy Awards.

LBC 97.3 FM offers a compelling platform with great flexibility for programming and advertising alike.

LBC News 1152 AM

Coverage

LBC News 1152AM is LBC 97.3 FM’s sister station with non-stop news for London.

Audience

For an increasingly news-hungry generation, instant news matters. LBC News 1152AM allows Londoners to access the information they need when they want it and where they want it. LBC News 1152AM reaches 338,000 people every week.

Environment

During the day, it's the city’s only continuous news station, with the most up-to-date traffic and travel information in London, together with regular sport, news and essential information.

Weekdays from 7pm until 7am and on the weekends from 6pm on Saturdays and 5pm on Sundays, LBC 97.3 is simulcast on LBC News.

Source: RAJAR Q1 2010