Xfm

Coverage

Xfm broadcasts in London and Manchester on analogue and across the country through Digital Radio, Sky Digital, Tiscali TV, Virgin Media and online at xfm.co.uk. This newly created network has seen the Xfm brand grow stronger and more focused in the two key cities and continue the position as the UK's most welcoming and dedicated champion of credible and new music, which is of course great news for the consumer and advertiser alike.

Audience

Our core audience is 15-34 year olds. Listeners mirror the personality of the station and its DJs: young, articulate, opinion forming, independent individuals with high levels of disposable income and social influence.

Environment

As one of the UK’s coolest brands - exemplified by being crowned Media Brand of the Year in 2007 by the CoolBrands Committee - Xfm brings the newest sounds from the music scene right to its enthusiastic and loyal listeners.  As evening approaches, Xfm shifts to a more specialist music selection with a mix of alternative, new music, unsigned, session tracks, whilst acknowledging the roots of current music.

But Xfm is more than the on air output. The brand extends to the website - www.xfm.co.uk - with music news , an extensive artist database , a comprehensive event guide and an archive of essential studio ‘live sessions ’.

To get closer to the brand apply to join www.xfm.co.uk/xclusive