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Smooth FM
Smooth Radio UK - Love Life. Love music.
Smooth Radio is the second biggest commercial station in the UK, reaching right across the country on DAB but still maintaining regional flexibility with six FM regions on which airtime can be bought on a macro basis.
Smooth Radio is the only commercial radio station aimed at the 40-59 age group, but our audience is more than just a demographic. Our audience live life to the full and have no intention of slowing down. They’re more financially secure than they’ve ever been and their children are growing up, giving them the disposable income and free time to do everything they’ve ever dreamed of. They know their own mind. They know what they like and want, and they know what they like to listen to…and that’s Smooth Radio.
Our love of music is clear from the moment you tune in. From the velvety tones of Adele and Michael Bublé and James Morrison, to the soulful vocals of Stevie Wonder, Luther Vandross and Lionel Richie, Smooth Radio plays a unique blend of the best soulful music from today and the last five decades. Each song is a life landmark that reflects the best times of our listeners’ lives, past and present.
The strength of our music positioning is complemented by a line-up packed with some of the biggest names in radio. Our schedule boasts household names such as Simon Bates (Mon-Fri 6-10am), Mark Goodier (Mon-Fri 10-1pm) and David Jensen (Mon-Fri 1-4pm). Pat Sharp takes the reins on the weekend breakfast show, while Emma B is the latest addition to the schedule with her Sunday afternoon show. Our experienced broadcasters are knowledgeable and passionate about the soulful music which the station has become synonymous with.Ok,
Now broadcast nationally on the Digital 1 platform with a total audience of 3.3 million adults who tune in for a total of almost 27 million hours every week, Smooth can also be purchased individually in its 6 analogue TSAs across 6 stations - London (102.2), Northwest (100.4), Smooth Northeast (97.5 & 107.7), West Midlands (105.7), East Midlands (106.6), Glasgow and the West (105.2) and Northeast (97.5 & 107.7).
Smooth Radio is a GMG Radio brand which is sold nationally through Global Radio.
* Source: RAJAR/Ipsos-MORI/RSMB 6 months period ending December 2011 within Smooth Radio UK’s TSA