Key Client and Category Development

At Global Radio, we put our clients at the centre of everything we do. This is very much reflected in the philosophy of the Client and Category Development team who have expertise in the entertainment, cosmetic and travel sectors, all of which are key development areas for the radio industry

Part of the Global Radio Client Solutions team, Client and Category Development is a conduit between the client and the many specialist teams established to better fulfill our clients’ objectives.

Category and Client Development work closely with these key sectors to ensure that the radio offering is always relevant to these clients and that we are constantly moving the business on, whether that be through partnerships, sponsorship and promotions, affiliate deals, tackling the creative challenge, research, digital strategy or specific trade activity.

The Global Radio brands are hugely entertainment and lifestyle focused, therefore as a team we are also charged with developing an additional  range of relevant areas for both Commercial Radio and the Global portfolio, with particular reference to sectors which are an important part of consumer’s lives such as online and high street fashion retail  

Key areas of focus:

• Long term partnership with Cineworld
• The Film Club (LBC, Capital Network, Heart and Classic)
• The Global Radio Film panel
• The Global Radio Beauty Panel
• The British Travel Awards
• The CEW Beauty Awards
• Face to Face with Global Beauty