Key Client and Category Development

At Global Radio, we put our clients at the centre of everything we do. This is very much reflected in the philosophy of the Key Client and Category Development team who have expertise in the entertainment, cosmetic and travel sectors, all of which are key development areas for the radio industry.

Part of the Global Radio Client Solutions team, Key Client and Category Development is a conduit between the client and the many specialist teams established to better fulfill our clients’ objectives.

Category and Client Development work closely with these key sectors to ensure that the radio offering is always relevant to these clients and that we are constantly moving the business on, whether that be through partnerships, sponsorship and promotions, tackling the creative challenge, research, digital strategy or specific trade activity.

As a team we are also charged with developing the business of the top radio spenders to ensure that they are getting the most out of the radio medium and that radio continues to be an important part of their brand strategy.

Key areas of focus:

• The Film Club (LBC, Galaxy and Classic)
• Global Radio Film genre packages
• The British Travel Awards
• The CEW Beauty Awards