- Increased listeners liyalty for Heart Network as it records surge in hours
RAJAR - Global Radio UK
RAJAR stands for Radio Joint Audience Research and was established in 1992 to operate a single audience-measurement system for the radio industry including the BBC, UK licensed and other commercial radio stations.
Adults 15+ (Q4 2011)
| RAJAR Period | Q4 2010 | Q3 2011 | Q4 2011 | QoQ | YoY |
|---|---|---|---|---|---|
| Reach (000s) | 19892 | 20003 | 19800 | -203 | -92 |
| Reach (%) | 39 | 39 | 38 | -1 | -1 |
| Total Hours (000s) | 174783 | 172131 | 174795 | 2664 | 12 |
| Av. Hours | 8.8 | 8.6 | 8.8 | 0.2 | 0.0 |
| Market Share (%) | 16.80 | 16.10 | 16.30 | 0.20 | -0.50 |
Audience Profile (Q4 2011)
Audience Profile
% weekly reach v population