The Global Travel Breakfast 2011

Global Radio held a 2nd successful Travel Breakfast at Royal Festival Hall on the 20th of May.

The event was attended by over 40 travel clients and media agency employees. The key topic for discussion was how you can maintain trust and reputation for your brand in a crisis situation. This is a key issue facing the majority of travel brands in an industry which is constantly challenged with political unrest, natural disasters and company closures.

Driving the discussion was Richard Carrick: President of CIMTIG

Our panel of experts was made up of:
- Christian Cull: TUI
- Moncef Battikh: Tunisian National Tourist Office
- Simon Calder: LBC presenter
- Stephen Cheliotis: Chairman of the Coolbrands/ Superbrands Council

Topics such as what are the drivers of consumer demand in the current climate for travel, are communications messages changing in order to engender trust, how does price influence consumer behaviour were all touched upon

Click below to hear some of the opinions of our panel experts from the morning:

How consumer perception is affected by crises in the travel industry and what is the importance of destination brand?
Richard Carrick + Stephen Cheliotis

The Global Travel Breakfast 2010

Amidst an interesting time in the world of travel, a successful Global Travel Breakfast with Simon Calder was held at Altitude 360 in London on the 28th May 2010.

The event was well attended by over 50 travel clients and media agency employees, all of whom gathered over coffee and breakfast canapes to quiz Simon and discuss the world of travel.

Topics such as the influence of the recent ash cloud on air travel, the effects of a new government on the industry, and the mindset of consumers were all touched upon - with Simon leading the debate and answering questions from the group.

All attendees also had the opportunity to gain a further insight from Simon about what exactly his listeners ? real travel consumers ? had been calling into his show to air their views on, giving a valuable insight into the mood of ?coal face travellers? for clients and agencies alike.

Finally, bespoke travel research which had been undertaken across the whole Global Network was touched upon, giving yet more learnings into the world of roaming Global listeners.

Click below to view a short montage of the event and on a sign of things to come.

As promised please find further footage of the successful ?Travel Breakfast - Have your say with Simon Calder? event. Below you can watch Jonathan Richards (Programme Director for LBC) explore key issues with Travel Industry expert Simon Calder. The Hot topics included; The BA Strike, Customer Service and Simon Calder?s Travel Clinic on Sundays 1-3pm.

Results from our online survey across all our brands and our sister stations Smooth & Real which demonstrates the relevance of both our medium and our target audiences can be accessed here . (Right click and click "Save Link As".)

Please click here to view our insight into 'Why the travel industry should work with commercial radio'. (Right click and click "Save Link As".)

For further information, please contact Alison Page at alison.page@thisisglobal.com or call her on 020 7054 8899.

Global Wins Two Travel Awards

Global Radio is thrilled to have worked in partnership with both Lastminute.com to win Best Campaign under ?250,000 and British Airways to win Best Campaign over ?250,000 .

Pushing the boundaries and coming up with new and exciting campaign solutions for clients is something which Global Radio is obsessive about. Our approach is to make sure that these campaigns are delivered to maximise effectiveness against any campaign objective or metric as seamlessly as possible, making it a successful, positive and pleasurable experience for our clients.

If you?d like Global Radio to put their award winning touch to your brand or clients please call us.
Alison Page: 020 7054 8899

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