The Audience

95 -106 Capital FM - the UK's No.1 hit music station

Capital doesn’t just play the hits - it makes and breaks them. It was the UK’s first national, commercial, hit music radio station, and today reaches 7.2 million people every single week. First and foremost, Capital’s listeners tune in for the music and the brand lifestyle. They’re a mainstream early majority audience and will always be among the first to know about new hit music.



The Map

Coverage

Capital’s Network led by London’s 95.8 Capital FM - broadcasts from key areas around the UK;

  1. 95.8 Capital FM London
  2. 105-106 Capital FM Scotland (Glasgow, Edinburgh)*
  3. 105-106 Capital FM North East (Newcastle Upon Tyne, Sunderland, Durham, Middlesbrough)
  4. 105 Capital FM Yorkshire (Leeds, Sheffield, Kingston Upon Hull)
  5. 102 Capital FM Manchester
  6. 96-106 Capital FM East Midlands (Derby, Leicester, Nottingham)
  7. 102.2 Capital FM Birmingham
  8. 97.4/103.2 Capital FM South Wales (Cardiff, Newport, The Valleys)*
  9. 103.2 Capital FM South Coast (Southampton, Portsmouth, Isle of Wight)
  10. 95-106 Capital North West &Wales (Anglesey & Gwynedd, North Wales Coast, Wirral, Wrexham and Cheshire)

* Owned by Communicorp UK, through brand licence

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59%

Stats

Where better to find the biggest and best songs of the moment, the hottest showbiz interviews, what's happening around town and local news, traffic & travel to keep you in touch with all major cities across the UK.

The majority of the Capital audience are female at 57%.

Capital's listeners are huge fans of the world of popular music entertainment. They are media savvy, on trend and use Capital to be the first of their mates 'in the know' on the very latest glamour, glitz and gossip.

It's no coincidence that 59% of those who tune in to Capital are aged between 15-34 and make up the main target audience for the station.

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Capital FM RAJAR Headlines

Capital, the UK's number 1 hit music station, records 7.2 million weekly listeners across the UK.

Capital Network (UK) has done it again passing the 7 million listener mark, with 7.2 million listeners across the UK.

Capital London reached 1.9 million this quarter, with listeners tuning in for 8,509,000 hours.

Capital Manchester reaches 533,000 listeners per week. Rob Ellis reaches 277,000 listeners a week.

Capital Yorkshire records another million plus score, increasing in reach both year on year and quarter on quarter with 1,094,000 listeners per week.

Capital Birmingham quarter on quarter increase in reach to 465,000 this quarter. Rob & Katy reach 230,000 every week, increasing their hours by 9% quarter on quarter to 550,000. Global is at #1 and #2 on reach commercially across the West Midlands.

Capital North East remains the commercial number one across the area, growing in reach year on year to 478,000 listeners per week. They have a 19.1% market share of 15-34’s.

Capital East Midlands increases its hours by 64,000 quarter on quarter to post a total hours figure of 3,312,000. Dino & Pete increase their reach by 13% quarter on quarter to reach 279,000 listeners a week at breakfast.

Capital South Coast has increased its average hours quarter on quarter moving from 6.8 to 7.1. Gillies and Emily at breakfast have increased their reach by 5% quarter on quarter to 119,000.

Source: RAJAR Q4 2014, all stations and groups results are reported on their specified reporting period and TSA.

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