The Audience

95 -106 Capital FM - the UK's No.1 hit music station

Capital doesn’t just play the hits - it makes and breaks them. It was the UK’s first national, commercial, hit music radio station, and today reaches 7.5 million people every single week. First and foremost, Capital’s listeners tune in for the music and the brand lifestyle. They’re a mainstream early majority audience and will always be among the first to know about new hit music.



The Map

Coverage

Capital’s Network led by London’s 95.8 Capital FM - broadcasts from key areas around the UK;

  1. 95.8 Capital FM London
  2. 105-106 Capital FM Scotland (Glasgow, Edinburgh)*
  3. 105-106 Capital FM North East (Newcastle Upon Tyne, Sunderland, Durham, Middlesbrough)
  4. 105 Capital FM Yorkshire (Leeds, Sheffield, Kingston Upon Hull)
  5. 102 Capital FM Manchester
  6. 96-106 Capital FM East Midlands (Derby, Leicester, Nottingham)
  7. 102.2 Capital FM Birmingham
  8. 97.4/103.2 Capital FM South Wales (Cardiff, Newport, The Valleys)*
  9. 103.2 Capital FM South Coast (Southampton, Portsmouth, Isle of Wight)
  10. 95-106 Capital North West &Wales (Anglesey & Gwynedd, North Wales Coast, Wirral, Wrexham and Cheshire)
  11. 107.6 Capital Liverpool

* Owned by Communicorp UK, through brand licence

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57%

Stats

Where better to find the biggest and best songs of the moment, the hottest showbiz interviews, what's happening around town and local news, traffic & travel to keep you in touch with all major cities across the UK.

The majority of the Capital audience are female at 58%.

Capital's listeners are huge fans of the world of popular music entertainment. They are media savvy, on trend and use Capital to be the first of their mates 'in the know' on the very latest glamour, glitz and gossip.

It's no coincidence that 57% of those who tune in to Capital are aged between 15-34 and make up the main target audience for the station.

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Capital FM RAJAR Headlines

Capital, the UK's number 1 hit music station, records 7.5 million weekly listeners across the UK

Capital Network (UK) has again reached the 7.5 million listener mark!

Capital London reached 2.1 million this quarter, with listeners tuning in for 8,512,000 hours. Dave Berry at breakfast is now reaching 1,080,000 listeners, up 15% year on year.

Capital Manchester reaches 527,000 listeners per week. Rob Ellis now reaches 284,000 listeners for a total of 687,000 hours a week, up 46% year on year.

Capital Yorkshire now reaches 1 million listeners a week for a total of 6,696,000 hours.

Capital Birmingham scores a reach of 467,000, up both quarter on quarter and year on year. Rob & Katy have increased their reach by 4% quarter on quarter to reach 232,000 listeners every week, for a total of 540,000 hours (up 2% quarter on quarter). Global is at #1 and #2 on reach commercially across Birmingham.

Capital North East remains the commercial number one in reach across the area, increasing in reach by 9% year on year to 520,000 listeners per week. Bodg, Matt and Scarlett at breakfast are up in reach both quarter on quarter and year on year, reaching 280,000 people for 675,000 hours every week.

Capital East Midlands posts a total reach figure of 484,000 this quarter. Dino & Pete reach 272,000 listeners a week at breakfast.

Capital South Coast has increased its reach by 22% year on year, posting 219,000 listeners,

Source: RAJAR Q4 2015, all stations and groups results are reported on their specified reporting period and TSA.

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