Capital London is the number 1 commercial radio station in London, reach attracting 1,950,000 listeners each week. Capital is the biggest radio station in London for 15-44's with 1,437,000 listeners. The Capital Breakfast Show with Dave Berry & Lisa Snowdon is the number 1 commercial breakfast show in London for reach as they continue to wake up over 1 million people each week with 1,067,000 listeners tuning in.
Capital Yorkshire achieves its highest ever reach for the station – and for the breakfast show. 38,000 new listeners this quarter moving to 1,128,000 listeners per week, hitting a 25% reach and 9% share. Capital Yorkshire adds half a million hours taking us to 8,003,000. Hirsty's Daily Dose score highest ever reach adding 42,000 to 677,000while Adam at drive adds 36,000 listeners this quarter taking him to 539,000.
Capital Birmingham increases in reach, hours and share. Reach is up 47,000 to 444,000, Hours are up by 790,000 to 2.962 million. Share has climbed from 6.0% to 7.5%. Dan & Katy gain 36,000 listeners, now at 235,000. Market Share at breakfast climbs from 6.0% to 7.8%. Global radio returns to the number 1 and number 2 spots in Birmingham, beating all BBC stations in reach.
Capital South Coast has gained 35,000 to reach 228,000 listeners, moving up from 11% to 13% reach. We've also put on 360,000 hours, moving to 1.59m hours. Gillies and Emily have added 41,000 listeners at Breakfast and Adam Inker at drive added 29,000, which is a five year high for both shows.
Capital Manchester adds 14,000 listeners this quarter to reach 477,000 listeners per week. Hours are up by 297 ,000 hours moving to 2,940,000 per week, with market share up by 0.5% from 5.2% to 5.7%. Rob Ellis at Breakfast grows by 22,000 in reach to 270,000. Sally sees yet another increase of 11,000 in reach and is now at 271,000 listeners a week.
Capital Scotland increases their reach by 6,000 to 474,000 and hours increase 252,000 to 3,074,000 with market share up 0.3 to 6.3%. Des and Jennie increase audience up to 251,000 from 234,000.
Capital North East are clear commercial number one across the North East – adding 2,000 listeners to achieve the half million listener mark with 500,000 listeners. Bodg, Matt & JoJo increase their audience by 17,000 at Breakfast taking them to 285,000 listeners every week.
Capital East Midlands are Commercial Number One, up Year on Year. Capital Breakfast with Dino & Pete grew by 21,000 and are the Commercial Number 1 Breakfast Show. In their first year on breakfast Dino & Pete have grown in reach by 12%.
Source: RAJAR / Ipsos - MORI / RSMB, period ending March 2013, all stations and groups results are reported on their specified reporting period and TSA.