The Audience

95 -106 Capital FM - the UK's No.1 hit music station

Capital doesn’t just play the hits - it makes and breaks them. It was the UK’s first national, commercial, hit music radio station, and today reaches 7.3 million people every single week. First and foremost, Capital’s listeners tune in for the music and the brand lifestyle. They’re a mainstream early majority audience and will always be among the first to know about new hit music.



The Map

Coverage

Capital’s Network led by London’s 95.8 Capital FM - broadcasts from key areas around the UK;

  1. 95.8 Capital FM London
  2. 105-106 Capital FM Scotland (Glasgow, Edinburgh)*
  3. 105-106 Capital FM North East (Newcastle Upon Tyne, Sunderland, Durham, Middlesbrough)
  4. 105 Capital FM Yorkshire (Leeds, Sheffield, Kingston Upon Hull)
  5. 102 Capital FM Manchester
  6. 96-106 Capital FM East Midlands (Derby, Leicester, Nottingham)
  7. 102.2 Capital FM Birmingham
  8. 97.4/103.2 Capital FM South Wales (Cardiff, Newport, The Valleys)*
  9. 103.2 Capital FM South Coast (Southampton, Portsmouth, Isle of Wight)
  10. 95-106 Capital North West &Wales (Anglesey & Gwynedd, North Wales Coast, Wirral, Wrexham and Cheshire)

* Owned by Communicorp UK, through brand licence

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59%

Stats

Where better to find the biggest and best songs of the moment, the hottest showbiz interviews, what's happening around town and local news, traffic & travel to keep you in touch with all major cities across the UK.

The majority of the Capital audience are female at 58%.

Capital's listeners are huge fans of the world of popular music entertainment. They are media savvy, on trend and use Capital to be the first of their mates 'in the know' on the very latest glamour, glitz and gossip.

It's no coincidence that 59% of those who tune in to Capital are aged between 15-34 and make up the main target audience for the station.

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Capital FM RAJAR Headlines

Capital, the UK's number 1 hit music station, records 7.3 million weekly listeners across the UK.

Capital Network (UK) has done it again with the 7 million listener mark, with 7.3 million listeners across the UK.

Capital London reached 1.9 million this quarter, with listeners tuning in for 442,000 more hours bringing the hours to 9,485,000 year on year.

Capital Manchester adds 1,000 extra listeners to create a new reach record of 627,000 listeners per week. Rob Ellis is up by 63,000 in reach to 410,000

Capital Yorkshire records another million plus score, 1,019,000 listeners per week, adding 13K hours to 7,568K keeping their share at 8.5%

Capital Birmingham increase in market share to 7.1% this quarter. Dan & Katy add 7,000 listeners taking them to 259,000 in reach. Global is at #1, #2 and #3 on reach commercially across the West Midlands

Capital North East remains the commercial number one across the area. They have a 17.8% Market Share of 15-34’s.

Capital East Midlands grows in reach quarter on quarter and year on year to 486,000 listeners per week and remains commercial number one in the East Midlands. Dino & Pete grow breakfast reach by 10,000 to 281,000.

Capital South Coast increase market share Year on Year from 4.2 to 5.0, with Gillies and Emily at breakfast also growing share across the year, moving to 5.7 from a 3.9.

Source: RAJAR / Ipsos - MORI / RSMB, period ending March 2014, all stations and groups results are reported on their specified reporting period and TSA.

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