The Audience

95 -106 Capital FM - the UK's No.1 hit music station

Capital doesn’t just play the hits - it makes and breaks them. It was the UK’s first national, commercial, hit music radio station, and today reaches 8.7 million people every single week. First and foremost, Capital’s listeners tune in for the music and the brand lifestyle. They’re a mainstream early majority audience and will always be among the first to know about new hit music.



The Map

Coverage

Capital’s Network led by London’s 95.8 Capital FM - broadcasts from key areas around the UK;

  1. 95.8 Capital FM London
  2. 105-106 Capital FM Scotland (Glasgow, Edinburgh)*
  3. 105-106 Capital FM North East (Newcastle Upon Tyne, Sunderland, Durham, Middlesbrough)
  4. 105 Capital FM Yorkshire (Leeds, Sheffield, Kingston Upon Hull)
  5. 102 Capital FM Manchester
  6. 96-106 Capital FM East Midlands (Derby, Leicester, Nottingham)
  7. 102.2 Capital FM Birmingham
  8. 97.4/103.2 Capital FM South Wales (Cardiff, Newport, The Valleys)*
  9. 103.2 Capital FM South Coast (Southampton, Portsmouth, Isle of Wight)
  10. 95-106 Capital North West &Wales (Anglesey & Gwynedd, North Wales Coast, Wirral, Wrexham and Cheshire)
  11. 107.6 Capital Liverpool

* Owned by Communicorp UK, through brand licence

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58%

Stats

Where better to find the biggest and best songs of the moment, the hottest showbiz interviews, what's happening around town and local news, traffic & travel to keep you in touch with all major cities across the UK.

The majority of the Capital audience are female at 57%.

Capital's listeners are huge fans of the world of popular music entertainment. They are media savvy, on trend and use Capital to be the first of their mates 'in the know' on the very latest glamour, glitz and gossip.

It's no coincidence that 58% of those who tune in to Capital are aged between 15-34 and make up the main target audience for the station.

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Capital FM RAJAR Headlines

Capital, the UK's number 1 hit music station, records 8.1 million weekly listeners across the UK

Capital Network (UK) has reached the 8.1 million listener mark!

Capital London reached 2 million this quarter, with listeners tuning in for 8,834,000 hours. Dave Berry, George and Lilah at breakfast are now reaching 1,041,000 listeners (up 6% year on year) for a total of 2,237,000 hours.

Capital Manchester reaches 498,000 listeners per week. Rob Ellis now reaches 280,000 listeners for a total of 678,000 hours a week.

Capital Yorkshire now reaches 1.1 million listeners a week for a total of 7,932,000 hours.

Capital Birmingham scores a reach of 499,000, up 10% year on year. Rob & Katy have increased their reach by 23% year on year to reach 275,000 listeners every week, for a total of 509,000 hours.

Capital North East remains the commercial number one in reach across the area, reaching 504,000 listeners per week. Bodg, Matt and Scarlett at breakfast reach 244,000 listeners for 702,000 hours every week.

Capital East Midlands posts a total reach figure of 540,000 up both quarter on quarter and year on year. Dino & Pete reach 303,000 listeners a week at breakfast, up 5% year on year.

Capital South Coast has increased its reach by 7% year on year, posting 212,000 listeners.
Capital Liverpool now reaches 239,000 listeners every week, up 10% year on year.

Source: RAJAR Q3 2016, all stations and groups results are reported on their specified reporting period and TSA.

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