- Global co-publishes Paloma Faith’s current single ‘Upside Down’ as featured on the Sony Cybershot advert
LMFAO
"We're definitely not a band that's shy. We love to hear ourselves talk. We want to be seen as much as possible. We want to be so big that we can't even walk down the street." Mark the words of RedFoo, the programming brain behind electro-hip hop duo LMFAO, who, along with his cohort (and nephew) Sky Blu, have already initiated a full-scale assault on the clubs. In the last year alone, three self-produced and self-distributed LMFAO tracks — "I'm In Miami Bitch," "Lil' Hipster Girl" and "Yes" — have become as ubiquitous on the dance floor as any hit by the likes of Rihanna or T.I., while remixes of Fergie's "Clumsy," Kanye West's "Love Lockdown" and Katy Perry's "Hot 'N' Cold," have lent instant credibility to two guys who've turned clowning around into an art form and a business.
It's all part of an elaborate plan for world domination. No, really. For Foo and Sky, as they refer to each other, what started as a natural collaboration (uncle and nephew, who happen to be close in age, tinkering with drum machines and recording software) with a mix tape thrown in as an afterthought, has evolved into a multi-platform musical movement. With one key mission: live tonight like there's no tomorrow.
Foo and Sky call it Party Rock, and it's the name of their debut album, label (via the Will.I.Am Music Group and Interscope Records), clothing line and general outlook on any given day. "It's always better to have a party in your life," explains Foo. "Fun and laughter, the girls, dancing, celebrating… We want to feel the same way walking down the sidewalk as we do on stage." Which explains an awful lot about their street attire. The guys, who are devout PETA members, favor pimp jackets, oversized glasses (minus the actual glass), faux fur embellishments and the occasional leopard spandex skin tight pants (girls sizes only). If it's not vintage, then it’s their own Party Rock brand, which Foo and Sky wear exclusively. And their stylish strut seems to be working. "We get way more women now," says Sky.
To that end, LMFAO is as much a brand as it is a band whose goal is instant recognition. "We feel like there's so much room for invention," says Foo. "With the internet, the mobile movement, software and music, it's like the gold rush right now. Eighteen months ago, there was no band, T-shirts or song. But with research and the spirit of entrepreneurship, we basically invented money out of nowhere. I don't look at it as making product and selling it. Everything you see is an idea and a concept." And they're just getting started. The guys also have plans for their own web TV show, a phone app and a movie, which Foo describes as Purple Rain meets Curb Your Enthusiasm meets Spinal Tap and Spaceballs. Sounds just about right.
But first, there's the music, which stands firm as their No. 1 priority. "It's like a fleet," says Foo. "You can only move as fast as your slowest ship, so we have to drag our acting, our comedy and our clothing with us. We don't want to get too far ahead."
Looking just over the horizon, the path is promising, to say the least. The guys have already been recruited by Lady GaGa and Chris Cornell for single remixes, and are fielding requests from a host of major artists in the pop and hip hop worlds. And with their full-length debut scheduled for release this spring, expect the buzz to hit a feverish pitch in the coming months. "Party Rock is the kind of record a band would make on their third album," Foo deadpans. "It's gonna be our Thriller — it's meant to take you away, to escape to this world of fun, dance, sex, craziness, do-what-you-want attitude. It's our lives."
Denmark’s DJ Chuckie has remixed LMFAO’s US hit ‘I’m in Miami’ into club banger ‘Let the Bass Kick in Miami’ which reached number 9 in the i-tunes chart.’
‘La La La’ is released on Polydor on March 1st.
LMFAO are currently touring Australia and will soon be joining The Black Eyed Peas on their world tour!
LMFAO's second single 'Yes' is released on June 7th
Follow the link in the right hand column to see the video for 'No Getting Over You' by dream team David Guetta, Fergie, Chris Willis and LMFAO!